NBCUniversal Delights Olympic Audiences Across Platforms
With the final days of the 2024 Paris Olympics approaching, NBCUniversal has thrilled audiences for almost two weeks with near round-the-clock coverage of the games. When all is said and done, the entertainment leader will have broadcast 7,000 hours of coverage, including more than 5,000 streaming hours, 17 consecutive nights of primetime programming on NBC, and all 329 medal events streaming on Peacock, with more than 150 commentators providing insight.
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